How I work with AI

AI as a tool, judgement as the standard

I treat AI as a way to move faster and explore more options — not as a replacement for thinking. Tools help me draft, prototype and automate; I stay responsible for quality, accuracy and whether the result actually fits the goal.

Where I use it

AI & automation in practice

Concrete, day-to-day ways I fold these tools into building websites and running workflows.

AI-assisted web development

Using AI and vibe-coding workflows to prototype layouts and ship pages faster, then refining the code and design by hand.

Content & idea generation

Drafting copy, headlines and structure with AI, then editing for tone, accuracy and a natural, human voice.

Workflow automation

Building automations in Make.com and n8n that connect apps like Airtable and WhatsApp to cut out repetitive manual steps.

AI chatbot exploration

Designing and testing WhatsApp AI chatbots — mapping conversation flows and wiring them to real data sources.

Toolbox

Tools I reach for

A practical mix of automation platforms, data tools and AI assistants — chosen to fit the job, not the hype.

  • Make.com Visual automation workflows
  • n8n Flexible, self-hostable automation
  • Airtable Structured data behind automations
  • AI chat & writing tools Drafting, ideas and code assistance
  • WhatsApp Chatbot delivery channel
  • AI video & content tools Creative asset generation

My approach

Human judgement stays in the loop

A few rules I hold myself to when working with AI:

  • 01 Start from the goal, then pick the tool — not the other way around.
  • 02 Review and fact-check anything AI produces before it ships.
  • 03 Keep a human voice; avoid generic, obviously auto-generated copy.
  • 04 Automate the repetitive parts so the meaningful work gets more attention.

Get in touch

Have a workflow worth automating?

If you’re drowning in repetitive tasks or want an AI chatbot exploring, let’s map it out together.

Open to freelance projects and full-time web / WordPress roles.